The number of Shopify stores are increasing by the day. And so is the competition for acquiring customers. While every store out there uses social media marketing, remarketing, emails and other tactics to reach their target market, one channel particularly has proven to become the new source of revenue for top grossing stores - web push notifications.
Shopify storeowners are provided with a seemingly easy way to integrate Google Analytics into their account. But, this is not an effective method to tracking all of a store's ecommerce data. To use GA to gain the greatest data insights from a store, there are additional, easy-to-follow steps.Continue reading