When Instagram launched Stories two years ago, the general consensus amongst experts was that it was a move to play "catch up" to Snapchat. After all, the platform itself was virtually a carbon copy. But, usage of Instagram Stories quickly surged passed Snapchat.
Today, 80% of Instagram users follow a business on the platform and over 400 million users use Instagram Stories every day. (Statistics via Instagram). So, using Instagram Stories has become an essential component for the social marketing strategy for a business today.
99firms.com created an infographic that highlights 30 case studies highlighting businesses that executed successful Instagram Stories promotions--each with different KPI's (Key Performance Indicators) and all utilizing various features within Stories.
If you are a community manager that is focused on growing the effectiveness of your content on Instagram Stories, check this out:Download link