Founder Ben Zettler joined the eCommerce Fastlane Podcast to discuss how brands both large and small can grow their revenue online. Covered in the discussion:
- Following key best practices to optimize Shopify.
- The impact of iOS 14.5 on advertising performance and the broader ramifications recent changes have on ecommerce strategy.
- The importance of building owned marketing channels and the types of automated flows that every business should use for email/text marketing with Klaviyo.
- Tools to use with a Shopify storefront, including: Junip, Gatsby, Justuno, Glew, ReCharge, PushOwl and more.