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About Ben Zettler

Ben Zettler is an experienced social media expert and entrepreneur specializing in brand growth. He oversees social strategy for Steiner Sports, the leading producer of authentic hand-signed collectibles, and is the owner and founder of Brooktide Sunglasses, in addition to providing digital media consulting services to brands and public figures as a Shopify Expert. Ben is a 2012 graduate of the Robert H. Smith School of Business at the University of Maryland - College Park, where he continues to serve as the President of the Home Run Club, the fundraising arm for the 2x NCAA Regional champion Maryland Terrapins baseball team.

Background:

Shaquille O'Neal and Ben ZettlerMark Cuban and Ben Zettler

Steiner Sports

Director of Social Media | September 2016 - Present

Oversee the company’s total social and digital content strategy to foster an engaged community.

  • Sales via social referral currently trending at 1,200% increase over previous year.
  • Monthly website traffic via social referral currently increased by 625% over previous year.
  • Lead editor/writer for company blog; June 2016 launch with 115,000 unique visitors to-date.
  • Work with athlete partners to develop content plans, giveaways, exclusive interviews, etc.
  • Guide Direct Response team toward refined email database segmentation.
  • Execute live and recorded video broadcasts across all corporate digital channels.
  • Provide management with weekly reporting on social media KPIs; growth, engagement and sales.
  • Develop and manage network of content creators to amplify company initiatives.
  • Oversee team of four part-time coordinators of social media activities.
  • Audience growth and engagement:
    • Grown from 52,000 followers to 700,000 followers across all active channels.
    • 8.5 million users reached per month.
Social Media Manager | January 2014 - September 2016

Develop, monitor and expand social media initiatives utilizing paid and organic strategies for the company and CEO’s brand.

  • Built relationships with contacts at Facebook, Twitter and Instagram to obtain verified badges.
  • Write CEO’s daily blog. Topics include: business, motivation, wellness & entrepreneurship.
  • Ghostwrote on Elite Daily: “How To Turn A Negative Into A Positive When Faced With Adversity.”
  • Led team responsible for Ecommerce replatforming; 50% cost reduction, 15% revenue increase.
  • Created company’s first HTML-based email marketing materials.
  • Launched brand Instagram, Snapchat and alternate Twitter accounts for segmented audiences.

New York City Skyline

DiGennaro Communications

Account Coordinator | August 2013 - January 2014

Support the management of client accounts for this B2B-focused marketing communications and public relations agency.

  • Supported six client accounts, including the agency's largest brand client, Pandora Radio.
  • Wrote press releases, media advisories and bylines.
    • Secured media coverage via print and online media 3-5 times per month per account.
    • Collaborated with team members to create strategic documents.

    Ben Zettler and Matt Swope at Maryland Baseball

    University of Maryland Athletics

    Assistant Director of Baseball Operations | January 2013 - May 2013

    Manage all off-field operations for team, including budgeting, travel coordination, meal scheduling, special event planning and the overseeing of a team of student interns.

    • Co-producer of the promotional video "Maryland Baseball - Are You Ready?"
    • Created new marketing materials for the Home Run Club (team fundraising organization). Increased new membership by 10%.
    • Planned season kickoff banquet at Under Armour headquarters, which raised $30,000.
    • Managed team's official Facebook, Twitter and Instagram accounts.
    • Conducted 12-month analysis of $500,000 total budget and reduced spending by 10%.

    Blog Updates

    Blog Updates