The start of a new year is full of resolutions, some which may be continued, others that may fall by the wayside after a few weeks. The busy holiday season for retail and ecommerce has slowed, so now is the best time to make a resolution for your business that you can keep: improving the viability of your website so that you can see increased sales and customer retention over time.
Here is a list of 5 Shopify apps to take your sales to the next level in 2019. If your website is already hosted on Shopify, great--you're one step ahead of the game! If not, get in touch, so that we can chat about how to get you there.
Here's a marketing channel that many business owners may not think is so obvious to nurture--web push notifications. It's a powerful channel.
PushOwl helps Shopify merchants send web push notifications and drive sales via targeted campaigns, cart recovery, and powerful automation. Free plans are available, and paid plans have some added features, like automated abandoned cart, welcome and shipping notifications. Costs scale up based on the number of impressions a business may require.
ChatKit is a premium, full-funnel Chat Marketing solution built for ecommerce. Leverage chat to build new audiences, engage them with relevant content, and efficiently drive recurring revenue. Their team provides full-service concierge solutions and strategic support from onboarding to continued execution. They take care of everything, so you can concentrate on increasing your revenue.
3. Sales Pop by Beeketing
Beeketing is a marketing automation platform that helps to increase conversion rate and boost revenue for your eCommerce website automatically. Their free app, Sales Pop, creates a sense of a busy store to motivate immediate purchases and build trust for your online store by generating notifications of recent sales.
Justuno is a conversion optimization platform to drive sales, increase email lead capture and improve website messaging. A/B test pop-up campaigns and banner promotions and target based on user behavior, cart value, geographic location and other parameters. Justuno has robust reporting tools and a powerful design engine allowing you to match the exact look and feel of your website without any coding required.
Serving millions of businesses around the world, Mailchimp is a marketing automation platform and an email marketing service. The platform's low cost and ease of integration to Shopify make it a no-brainer to implement. It is free up to your first 2,000 subscribers and then has a generous pricing scale after that. Use MailChimp to implement welcome and abandoned cart automations, as well as many others. And, build up a subscriber list of loyal customers that you can send exclusive sales and other content to over time.
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